hype

英 [haɪp]

美 [haɪp]

n.  (电视、广播等中言过其实的)促销广告，促销讨论
v.  夸张地宣传(某事物)

复数：hypes　第三人称单数：hypes　

TEM8BEC

Collins.2 / BNC.12443 / COCA.8395

短语动词

牛津词典

noun

• （电视、广播等中言过其实的）促销广告，促销讨论
  advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is
  1. marketing/media hype
     夸张的促销 / 媒体广告
  2. Don't believe all the hype─the book isn't that good.
     别相信那些天花乱坠的宣传——那本书没那么好。

verb

• 夸张地宣传（某事物）
  to advertise sth a lot and exaggerate its good qualities, in order to get a lot of public attention for it
  1. This week his much hyped new movie opens in London.
     本周他那部被大肆炒作的新电影在伦敦上映。
  2. The meeting was hyped up in the media as an important event.
     这次会议被媒体吹成一件大事。

柯林斯词典

• N-UNCOUNT 天花乱坠的广告宣传;炒作
  Hypeis the use of a lot of publicity and advertising to make people interested in something such as a product.
  1. We are certainly seeing a lot of hype by some companies...
     我们无疑已经看到来自一些公司的大肆宣传。
  2. My products aren't based on advertising hype, they sell by word of mouth.
     我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。
• VERB 大肆宣传（或吹捧）
  Tohypea product means to advertise or praise it a lot.
  1. We had to hype the film to attract the financiers...
     我们不得不热炒这部电影以吸引投资人。
  2. These gurus are being promoted by publishers and hyped in the business press.
     这些权威得到了出版商的力推和商务出版界的大肆宣传。
  3. Hype upmeans the same ashype.
     hype up 同 hype
  4. The media seems obsessed with hyping up individuals or groups...
     媒体似乎热衷于大肆吹捧某些个人或团体。
  5. He felt the film was hyped up too much.
     他觉得这部影片炒作过头了。

英英释义

noun

• blatant or sensational promotion
  Synonym:ballyhoohooplaplug

verb

• publicize in an exaggerated and often misleading manner

双语例句

• Everyone at school used to hype each other up about men all the time.
  过去在学校大家经常相互煽动彼此对男人的兴趣。
• There are a lot of products promising you that, but thats just marketing hype.
  有很多产品对你这样承诺过，但是那只是营销骗局。
• The more hype you get, the higher your valuation.
  市场炒作得越厉害，你对它们的估值就越高。
• We had to hype the film to attract the financiers
  我们不得不热炒这部电影以吸引投资人。
• Programmers and marketers are taking advantage of the hype by boosting their social coverage of the games.
  程序员和市场营销人员正利用社交媒体的蓬勃发展，在社交媒体上增加对奥运会的报道。
• Despite all the hype, I thought the film was pretty boring.
  尽管这部电影进行了大肆宣传，我还是觉得它相当无聊。
• Threatening marketing scheme is a great way to add hype and suspense.
  胁从营销策略是增加炒作效果和悬念的好办法。
• Dave: I would prevent at all cost the dilution of the SOA brand by market hype and hyperbole.
  我会不惜代价阻止市场炒作和夸大其词对SOA品牌的消弱。
• Divested of the hype surrounding its launch, the show can now emerge as a full-fledged classic.
  没有了上映时的炒作，这场演出现在可以作为一部真正意义上的经典之作亮相了。
• This is a way to hype things up and grab the attention of the media.
  这是一种炒作升势（老耿：不要造谣生事啊）并攫取媒体注意力的方法。